Company Vehicles Updated to LSI Livery
We recently updated four of our vehicles to the official LSI livery colors, and this change has had an immediate and positive impact: the unified livery strengthens brand recognition across all routes. When we decided to change the vehicles last year, we opted to go with the Ford Ranger pickup and Peugeot Expert van because together they balance strength and practicality – the Ranger offers rugged reliability while the Peugeot van delivers generous cargo space with enough for passenger transport, while offering excellent fuel efficiency.
We not only concentrate on LSI Vessel fleet, but we also look at our Company cars to represent us as a brand, may that be visiting customers/clients, transporting our office staff or crew to various locations all over UAE, dropping of supplies for our vessels in various project sites at various locations, etc. More than this being a simplified on-site identification, we love the fact that it turns each vehicle into a moving ambassador representing LSI and our services.
The result has been immediately impactful and a source of pride, making them a valuable and welcome addition to our existing fleet.
